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Marketing Management Department Overview

Set Your Sights on a Targeted Business Career

If you are looking to work in the business world and would like a career that encourages you to be creative, strategic and forward-thinking, then marketing could be the right choice for you.  This widely-diverse business concentration has many different areas of focus and can provide exciting opportunities for almost any personality type or area of personal interest. 

Marketing is the process that takes a product from concept to consumer and coordinates the four Ps:  Product, price, place and promotion.  Whether large or small, for-profit or not-for-profit, innovative marketing is critical to the success of every organization.

Careers in marketing can specialize in one particular area or can span the entirety of the marketing process.  A large share of marketing people end up employed in medium- to large-sized companies that have the budgets necessary to maintain their own in-house marketing resources.  Others work for advertising agencies and consulting firms that provide marketing services to other organizations, while still others prefer working in small companies or independently as free-lance writers, graphic designers or Internet marketing experts.

At South Central College, you have the choice to earn an Associate of Applied Science (AAS) degree, a diploma or a certificate in marketing management.  Depending upon your specific goals, you could do a marketing internship that will help you gain valuable, real-world experience and further your professional growth and development.  Many marketing management students go straight into the workforce after graduation but others choose to transfer to four-year colleges or universities to complete their Bachelor’s degrees.

The Marketing Management Program Includes Course Work In:

  • Fundamentals of Marketing
  • Marketing Research
  • Professional Development
  • Principles of Advertising
  • Management Theory
  • Sales Techniques
  • Retail Management
  • Entrepreneurship
  • Internet Marketing

Employment Outlook
Marketing is everywhere.  Every time you turn on your TV, open a magazine, use your computer or even climb on to public transportation, there’s a marketing message involved and a marketing person’s strategy behind it.  With the competition for consumer attention and buying power soaring, demand for marketing specialists is growing right along with it.  Organizations of all kinds are clamoring to build and expand their individual market shares and need educated and highly-trained marketers to accomplish their goals.  According to industry job experts, the field of marketing is expected to grow by nearly 10% by 2020.  This is due, in part, to the expansive growth of the Internet and subsequent marketing opportunities that continue to surface as the Web evolves.

Region 2014 Jobs 2019 Jobs % Growth Average Hourly Beginning Wage Average Annual Beginning Wage
Regional 4,881 5,210 7% $19.50 $40,560
State 96,964 101,771 6% $21.43 $44,574
National 4,443,496 4,676,316 5% $22.28 $46,342

Core Competencies

  1. Manage human resources effectively
  2. Apply business related technology
  3. Develop and deliver professional presentations

Department Faculty

Roberta Moorhouse,   Shayne Narjes,   Sara Wilfahrt